Become the Agile Leader - Coach Organisations Actually Trust — Not Just Another Practitioner
For senior Scrum Masters & Agile Coaches ready to lead beyond ceremonies, influence strategy, and operate with authority.
Most Scrum Masters stay at the same level for years.
This is built to move you on purpose.
- Scrum is assumed; it’s no longer the differentiator.
- Leaders are under pressure to deliver through uncertainty.
- Teams need more than facilitation; they need direction and clarity.
- Organisations expect coaches to operate beyond a single team boundary.
- Influence without formal authority across teams and leaders.
- Coaching presence when things are messy, political, or unclear.
- Systems thinking that connects team reality to strategic outcomes.
- Trust from leaders who see you as a partner, not a meeting host.
Cohort-led ▾
Accountability partner ▾
Weekly coaching ▾
Immediate application ▾
ACC recognition ▾
This is the shift that changes your career.
Forever.
How You Approached Growth Before
- Learning on your own and hoping it would eventually make sense.
- Understanding coaching in theory, but not knowing how to use it in real situations.
- No structure, no feedback, no accountability to grow in a meaningful way.
- Unsure how to progress beyond the day-to-day of the Scrum Master role.
Hover to reveal your transformation.
How You’ll Grow Now
- Practising real coaching conversations every week with feedback.
- Applying coaching to your workplace challenges, not hypothetical ones.
- Learning inside a cohort that holds you accountable and supports you.
- Following a clear, structured path to step confidently into coaching.
How You’ve Felt Until Now
- Capable but not fully confident in front of leaders.
- Unsure if you’re truly operating as an Agile Coach.
- Feeling like you’re piecing it all together alone.
- Imposter syndrome when asked to coach beyond the team.
Hover to reveal your transformation.
How You’ll Feel Instead
- More grounded and composed in leadership conversations.
- Clear about your identity and role as an Agile Coach.
- Confident because you’ve practised, not pretended.
- A sense of belonging in a community of real coaches.
Who You’ve Been Until Now
- The Scrum Master doing everything you can with limited support.
- Someone others trust, but not always listened to at the right level.
- Unsure how to show your value in a way leadership understands.
- An Agile professional with potential that hasn’t been fully unlocked.
Hover to reveal your transformation.
Who You’re Becoming
- An Agile Coach with a clear identity and recognised capability.
- A reliable and inspiring Agile leader trusted at multiple levels.
- Someone who can articulate and demonstrate real impact.
- A confident practitioner with a long-term development path.
What You Get Inside the Accelerator
12 x Live Group Coaching Sessions
Weekly coaching where you bring workplace situations, practise coaching, and get guidance on applying the skills in real environments.
ICAgile ACC Training & Certification
Professional coaching training grounded in real-world practice — with the ACC certificate as recognition of the capability you build.
Accountability Buddy
A partner to work with each week, keeping you focused, reflective, and consistent as you apply your new skills.
IMPACT Agile Mastery Framework Training
Deep, practical development across presence, influence, mindset, agility, customer centricity and transformation.
Competency Assessment & Development Report
A clear picture of where you are now, your progress, and the strengths you’ll take forward as an Agile Coach.
Capstone Project
Your real-world demonstration of Agile coaching capability, reviewed and validated — key for building credibility with employers.
Career Transformation
£997
inc VAT
If, after completing the 2-day ACC training and reviewing your development plan, you feel the Accelerator isn’t the right fit for you, just tell us within 7 days. We’ll refund your programme fee in full.
Agile In Reality
Explore what it truly means to be a coach — shifting from “doing Agile” to being Agile. This mindset anchors your presence, ethics, and approach in every conversation.
Coach with Confidence
You’ll learn how to actively listen, ask powerful questions, and hold space for change — coaching individuals and teams with intention, impact, and emotional intelligence.
Choose the Tools
You’ll develop the skill to flex between coaching, mentoring, teaching, and facilitating — knowing when to guide, when to hold back, and how to serve the team best.
Navigate Team Dynamics
You’ll discover how to spot behavioural patterns, adapt to team maturity, and coach through resistance or dysfunction.
Support Real Transformation
You’ll work with real-world challenges — learning how to coach change across systems and help teams shift towards high-performance.
Apply Your Learning
You’ll take the theory into practice with group mentoring sessions — applying what you’ve learned and growing alongside peers on the same coaching journey.
Does This Sound Like You?
You care about being a real Agile Coach — not just throwing jargon around. But sometimes you feel:
- Unsure of your stance, waiting to feel “ready.”
- Confident with some experience, yet still hesitant in the room with leaders.
- Tired of winging it and wondering if you’re really doing it right.
👉 If any of that rings true, good. It means you care — and it means you’re ready to grow.
Find out where you stand today — drag the sliders.
What This Badge Really Means
The ICP-ACC isn’t just a badge for your LinkedIn profile — it’s proof that you’ve done the work. It shows you understand the mindset, not just the mechanics, of Agile Coaching. It tells clients and employers you can coach with presence, adapt your stance, and support teams through real change — not just talk theory in a meeting. This is a badge earned through practice, reflection, and growth — and it means something.
Need company support to fund your place on the Programme?
Request our ready-to-use Sponsor Pack — including a one-page business case and covering letter template. It clearly sets out the organisational benefits, time commitment, and expected outcomes, making it simple to secure approval from your line manager or budget holder.
A Wealth of Experience To Tap Into:
How the Accelerator Works
Here’s what actually happens over the 12 weeks, so you know exactly what you’re saying yes to.
Apply & Book a 1–1 Call
Complete a short application and book a 20-minute call. We’ll talk through where you are now, what you want to achieve, and whether the Accelerator is the right fit. There’s no payment at this stage — it’s a genuine fit conversation for both of us.
Shortlist, Confirm Your Place & Payment
After your call, we review applications and confirm the shortlist. If you’re accepted, we’ll confirm your place and take payment in full shortly afterwards. You’ll then receive onboarding details, platform access, key dates, and clear preparation guidance.
Pre-Work & Coaching Self-Assessment
Before the live training, you complete a simple self-assessment and a short piece of pre-work. It gives you a clear baseline of where you are now and what you want to develop during the programme.
2-Day ICAgile ACC Training
You join a focused 2-day training where we cover professional coaching skills, the Agile coaching stance, core practices, and how to apply them in real contexts. This forms the foundation for the rest of your development and meets all ICAgile learning outcomes.
Bi-Weekly Group Coaching Sessions
Across 6 months, you join 12 live group coaching sessions with your cohort:
- Live practice of coaching, facilitation, and leadership conversations.
- Bi-weekly rhythm so you have time to apply learning between sessions.
- An accountability buddy to work with throughout the journey.
- Real-world challenges brought into the sessions for guided practice.
Capstone Project, Review & Certification
You complete a capstone project based on a real coaching scenario. Together we review your development, your capstone, and your self-assessment. If you meet the competencies, you are recommended for ICAgile ACC certification, along with a development report you can use for your next career move.
🎁 !!SPECIAL BONUS!!
Leadership Mastery Training (ICP-LEA)
Most Scrum Masters and Agile Coaches are pushed into leadership situations without ever being taught how to lead. They’re expected to influence senior stakeholders, navigate conflict, and support decisions — but the profession rarely provides proper development for this part of the role.
To close that gap, you’ll also get free enrolment onto the ICAgile Leading with Agility course (usually £697) when you join the February 2026 cohort.
This gives you the leadership layer that accelerates your transition into confident, senior-facing Agile Coaching.
What this adds to your development
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Greater confidence in difficult or senior-level conversations
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A clearer, stronger presence when influencing decisions
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Tools for supporting leaders, not just facilitating teams
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Practical leadership skills you can use immediately
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A genuine route beyond team-level coaching
Let's Raise the Standards of Coaching!
Hi, I’m Steve — and I know what it’s like to feel like you’re faking it as an Agile Coach.
When I first made the leap, I had the theory, the passion, and a few years of experience… but deep down, I still didn’t feel ready. There was no roadmap, no guidance — just a lot of noise, mixed messages, and people handing out advice without ever having coached a real team.
I created The Agile Master Academy to change that.
Not just to deliver another course — but to raise the standards of Agile Coaching across the industry. To build a place where real practitioners could grow into confident, credible, respected Agile Coaches — with mentoring, tools, and support that actually reflects what the job is really like.
So if you’re tired of theory, tired of guessing, and tired of waiting to “feel ready” — this is your invitation.
Let’s change the standard together.
Let’s raise it.
Not just to deliver another course — but to raise the standards of Agile Coaching across the industry. To build a place where real practitioners could grow into confident, credible, respected Agile Coaches — with mentoring, tools, and support that actually reflects what the job is really like.
So if you’re tired of theory, tired of guessing, and tired of waiting to “feel ready” — this is your invitation.
Let’s change the standard together.
Let’s raise it.
Frequently Asked Questions
What is the ICAgile ICP-ACC certification, and why is it valuable?
Do I need to have coaching experience to take this course?
When is the next Accelerator Programme taking place?
Is the course assessed? What do I need to do to get certified?
Will I get practical experience in coaching during the course?
How much time do I need to commit each week?
Is the investment worth it?
What if I fall behind?
Do I need to work in a specific type of organisation to benefit?
How much individual support will I get?
Still Have Some Questions?
If you’re thinking about joining the next cohort and want to talk it through, you can book a short 20-minute call. We’ll look at where you are now, clarify any questions about the programme, and be honest about whether it’s the right fit for you.
👉 Apply to Join the Accelerator