Become a Confident Agile Coach—Without Overthinking It
Get certified with ICAgile (ICP-ACC) and turn your skills into real-world confidence — Become the coach teams trust, or we’ll work with you until you are. Mentor-supported, and laser‑focused on building your confidence in real situations.
Join now and get 12 months of Agile Mastery Club: Community - Network - Self-Study - Resources. Full details below.
Does This Sound Like You?
- You care deeply about doing Agile coaching properly…But you’re surrounded by noise, unsure of your stance—not sure if you should wait or step forward.
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You want to grow into the role with integrity and purpose…But you find yourself holding back, waiting to feel “ready” — whatever that even means.
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You have some experience…But you still don’t feel fully credible and lack confidence when you’re in the room with leaders or teams.
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You lean on buzzwords, frameworks, or jargon…But you’d rather build something real and sustainable.
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You want to coach with confidence and impact...But you’re tired of winging it, wondering if you’re doing it “right.”
If any of that rings true — good. It means you care. It means you’re ready to grow the right way.
This programme was built for practitioners like you — people who want to lead with clarity, not ego. No more winging it. No more waiting. Just real coaching, with real support.
What can you expect from an Agile Master Academy Course?
At AMA, we don’t just deliver content — we help shape confident, capable Agile Coaches. Every course blends lived experience, real-world tools, and practical support to move you forward. You won’t just leave with knowledge — you’ll leave with clarity, confidence, and a clear next step.
What This Badge Really Means
The ICP-ACC isn’t just a badge for your LinkedIn profile — it’s proof that you’ve done the work. It shows you understand the mindset, not just the mechanics, of Agile Coaching. It tells clients and employers you can coach with presence, adapt your stance, and support teams through real change — not just talk theory in a meeting. This is a badge earned through practice, reflection, and growth — and it means something.
Our Up and Coming Course Dates
Tue 13 Oct, 1pm GMT
4 x 1/2 Days + Pre-Work + Post Group
LIVE ONLINE
Mon 15 Dec, 9am GMT
4 x 1/2 Days + Pre-Work + Post Group
LIVE ONLINE
Tue 10 Feb, 1pm GMT
4 x 1/2 Days + Pre-Work + Post Group
LIVE ONLINE
We have payment options to suit your budget
🎁 Bonus: A Full Year of the Agile Mastery Club
Your community, tools, and content—for long-term impact.
When you join the Agile Coach Training & Mentorship Programme, you don’t just get training — you join a movement of real-world coaches committed to growth, mastery, and meaningful impact.
And if you claim the bundle by 22nd August you will get a full year of complimentary access to the Agile Mastery Club.
Here’s what you’ll get inside:
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Private Community – Connect with other ambitious coaches and Scrum Masters who are serious about their craft.
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Bonus Resources – Toolkits, cheat sheets, and session-ready templates to help you lead with confidence.
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Exclusive Content – Monthly themes, challenges, and behind-the-scenes insights that accelerate your growth.
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Support & Momentum – Stay accountable, stay sharp, and never feel like you’re figuring it out alone.
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Coming Soon - An exclusive mobile app to stay connected and engaged.
Normally £20/month (£240/year) — free if you sign up before 22nd August.
This isn’t just a membership. It’s your ongoing support system — the space where learning becomes lived experience, and coaching becomes your craft.
Try it out for 7 days
Agile In Reality
Explore what it truly means to be a coach — shifting from “doing Agile” to being Agile. This mindset anchors your presence, ethics, and approach in every conversation.
Coach with Confidence
You’ll learn how to actively listen, ask powerful questions, and hold space for change — coaching individuals and teams with intention, impact, and emotional intelligence.
Choose the Tools
You’ll develop the skill to flex between coaching, mentoring, teaching, and facilitating — knowing when to guide, when to hold back, and how to serve the team best.
Navigate Team Dynamics
You’ll discover how to spot behavioural patterns, adapt to team maturity, and coach through resistance or dysfunction.
Support Real Transformation
You’ll work with real-world challenges — learning how to coach change across systems and help teams shift towards high-performance.
Apply Your Learning
You’ll take the theory into practice with group mentoring sessions — applying what you’ve learned and growing alongside peers on the same coaching journey.
Join The Mission!
Hi, I’m Steve — and I know what it’s like to feel like you’re faking it as an Agile Coach.
When I first made the leap, I had the theory, the passion, and a few years of experience… but deep down, I still didn’t feel ready. There was no roadmap, no guidance — just a lot of noise, mixed messages, and people handing out advice without ever having coached a real team.
I created The Agile Master Academy to change that.
Not just to deliver another course — but to raise the standards of Agile Coaching across the industry. To build a place where real practitioners could grow into confident, credible, respected Agile Coaches — with mentoring, tools, and support that actually reflects what the job is really like.
So if you’re tired of theory, tired of guessing, and tired of waiting to “feel ready” — this is your invitation.
Let’s change the standard together.
Let’s raise it.
Not just to deliver another course — but to raise the standards of Agile Coaching across the industry. To build a place where real practitioners could grow into confident, credible, respected Agile Coaches — with mentoring, tools, and support that actually reflects what the job is really like.
So if you’re tired of theory, tired of guessing, and tired of waiting to “feel ready” — this is your invitation.
Let’s change the standard together.
Let’s raise it.
Rajan - Agile Coach
"This wasn’t just a course — it shifted my career trajectory"
Jane - Senior Scrum Master
“I finally feel confident holding space instead of filling it."
Michelle - Agile Coach
"The mentoring made all the difference for me. Instant application."
These days, it feels like anyone can add “Agile Coach” to their LinkedIn — whether they truly understand coaching or not. It’s confusing. It’s noisy. And if you’re someone who actually cares about doing it properly, it’s easy to second-guess yourself.
So what happens? Some people fake it — relying on buzzwords, frameworks, or yet another certificate. Others — maybe people like you — hold back, waiting to feel “ready.” But deep down, they’re unsure what “ready” even looks like.
This programme exists to break that cycle.
It’s for the real practitioners. The ones who care about doing meaningful work, but don’t want to spend another year feeling like they’re winging it or not quite credible enough.
We help you turn your existing knowledge into real-world coaching skill — with mentoring, feedback, and tools you can actually use.
By the end, you won’t just have a certificate. You’ll have confidence, clarity, and a coaching presence that earns trust from teams and leaders alike.
What is the ICAgile ICP-ACC certification, and why is it valuable?
Do I need to have coaching experience to take this course?
How is this course different from other Agile Coach or ICP-ACC programmes?
Is the course assessed? What do I need to do to get certified?
Will I get practical experience in coaching during the course?
What if I can’t attend one of the days?
Still Have Some Questions?
Book a call with one of our trainers to discuss where you are currently at and we can walk through the programme to see if it is the right fit for you.
