20–23 Oct 2025
1–5pm GMT · Live online
→ Stop overthinking, start influencing, and make every session count
Join now and get 12 months of Agile Mastery Club: Community - Network - Self-Study - Resources. Full details below.
Guarantee: If after the first module of the introduction course you don’t feel more confident in your coaching, we’ll refund you.
Buy Now – Secure Your Place TodayYou care about being a real Agile Coach — not just throwing jargon around. But sometimes you feel:
👉 If any of that rings true, good. It means you care — and it means you’re ready to grow.
Find out where you stand today — drag the sliders.
At AMA, we don’t just deliver content — we help shape confident, capable Agile Coaches. Every course blends lived experience, real-world tools, and practical support to move you forward. You won’t just leave with knowledge — you’ll leave with clarity, confidence, and a clear next step.
Graduate with your ICAgile ICP-ACC Certification and the real-world coaching presence to back it up. Plus, you’ll get 12 months’ access to the Agile Mastery Club — your private space for community, network, self-study, and resources — so you keep growing long after the course.
Request our ready-to-use Sponsor Pack — including a one-page business case and covering letter template. It clearly sets out the organisational benefits, time commitment, and expected outcomes, making it simple to secure approval from your line manager or budget holder.
The ICP-ACC isn’t just a badge for your LinkedIn profile — it’s proof that you’ve done the work. It shows you understand the mindset, not just the mechanics, of Agile Coaching. It tells clients and employers you can coach with presence, adapt your stance, and support teams through real change — not just talk theory in a meeting. This is a badge earned through practice, reflection, and growth — and it means something.
Live online · Practical coaching practice · Industry-recognised Agile Coaching skills.
1–5pm GMT · Live online
9am–1pm GMT · Live online
9am–1pm GMT · Live online
“Before this course, I froze whenever leaders challenged me. Now, I can hold my ground, have real impact, and they actually listen.”
Rajan - Agile Coach
“I used to second-guess every decision with my team. Now I can adapt on the fly and trust my instincts — and the results are speaking for themselves.”
Jane - Senior Scrum Master
“Within weeks of finishing, I landed my first Agile Coach role. The interviewers loved the real examples I could share from the training.”
Michelle - Agile Coach
We know this programme works because we’ve seen it transform coaches stuck in mediocrity. we're so confident it will help you, we’ll take the risk for you — 100% satisfaction guarantee.
Agile In Reality
Explore what it truly means to be a coach — shifting from “doing Agile” to being Agile. This mindset anchors your presence, ethics, and approach in every conversation.
Coach with Confidence
You’ll learn how to actively listen, ask powerful questions, and hold space for change — coaching individuals and teams with intention, impact, and emotional intelligence.
You’ll develop the skill to flex between coaching, mentoring, teaching, and facilitating — knowing when to guide, when to hold back, and how to serve the team best.
You’ll discover how to spot behavioural patterns, adapt to team maturity, and coach through resistance or dysfunction.
You’ll work with real-world challenges — learning how to coach change across systems and help teams shift towards high-performance.
You’ll take the theory into practice with group mentoring sessions — applying what you’ve learned and growing alongside peers on the same coaching journey.
"This course turned my knowledge into action. I’m not hiding behind theory anymore — I’m leading conversations and driving change.”
Natalie - Product Lead
"The biggest shift I found was that I stopped feeling like a fraud. I’m now the one other coaches come to for advice.”
Josh - Agile Coach
“I no longer spend hours preparing every workshop. I can walk in with a plan, adapt in the moment, and still deliver powerful outcomes.”
Jimmy - Senior Kanban Practitioner
Hi, I’m Steve — and I know what it’s like to feel like you’re faking it as an Agile Coach.
When I first made the leap, I had the theory, the passion, and a few years of experience… but deep down, I still didn’t feel ready. There was no roadmap, no guidance — just a lot of noise, mixed messages, and people handing out advice without ever having coached a real team.
I created The Agile Master Academy to change that.
Not just to deliver another course — but to raise the standards of Agile Coaching across the industry. To build a place where real practitioners could grow into confident, credible, respected Agile Coaches — with mentoring, tools, and support that actually reflects what the job is really like.
So if you’re tired of theory, tired of guessing, and tired of waiting to “feel ready” — this is your invitation.
Let’s change the standard together.
Let’s raise it.
Not just to deliver another course — but to raise the standards of Agile Coaching across the industry. To build a place where real practitioners could grow into confident, credible, respected Agile Coaches — with mentoring, tools, and support that actually reflects what the job is really like.
So if you’re tired of theory, tired of guessing, and tired of waiting to “feel ready” — this is your invitation.
Let’s change the standard together.
Let’s raise it.
Book a call with one of our trainers to discuss where you are currently at and we can walk through the programme to see if it is the right fit for you.
Request our ready-to-use Support Pack — including a one-page business case and covering letter template. It clearly sets out the organisational benefits, time commitment, and expected outcomes, making it simple to secure approval from your line manager or budget holder.
The best Agile coaches aren’t just good at frameworks… they’re masters of observation.
With our FREE Agile Coach Observation Skills Pack, you’ll get practical guidance + a ready-to-use template to sharpen your reflection and observation skills immediately.
Start seeing what others miss—and elevate your coaching today.